Stash Invest Case Study

Investing for beginners via iOS and Android

Work With Us
  • group-12
    Best New App
  • google-logo
    Editor's Choice
  • appyAwards-logo
    2x Appy Awards Winner
  • w3award_logo
    W3 Silver Winner
  • webby-awardssvg
    Webby Awards Winner

When the team at Stash Invest wanted to help consumers take the leap from traditional savings accounts to investing, they partnered with AD:60 to create STASH, an easy-to-use application with the focus on creating a new way to invest in what you love.

The Task

Keeping Investing Simple

For the application, we focused on the need to implement a simple User Experience, backed by a clear strategy. Defining the look and feel of the app had to reflect not only the brand’s identity, but also had to ensure a clean layout so users did not feel overwhelmed when investing their money. Hand-drawn illustrations were added as navigation icons to give a level of playfulness and a universal feel that would allow us to expand the brand to new platforms over time.


The Outcome

An Award Winning Business

AD:60 and Stash Invest delivered a strategy and a comprehensive solution that turned the startup into a flourishing business. The app offers a concierge-style approach to the investment vertical, allowing consumers to invest in their beliefs, interests, and goals via iOS and Android.

  • 2015 Best New App by Apple
  • 2016 Editor’s Choice by Google
  • 2016 Appy Awards Winner: Best Finance App / Best Branding App
  • 2016 w3 Silver Winner: Mobile Sites & Apps/Finance and Banking
  • 2016 Webby Awards Nomination: Mobile Sites & Apps/Finance and Banking
  • 2017 Webby Awards Winner: Mobile Sites & Apps/Finance and Banking
  • 50,000 wait list prior to launch
  • $500,000+ in deposits in its first 2 weeks
  • Secured $3 million in seed funding
  • Secured $9.25 million in Series A funding
  • Media coverage from CNN Money, BuzzFeed, Refinery29, Fox News, and more

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