Stash Invest Case Study

Investing for beginners via iOS and Android

Work With Us

When the team at Stash Invest wanted to help consumers take the leap from traditional savings accounts to investing, they partnered with AD:60 to create STASH, an easy-to-use application with the focus on creating a new way to invest in what you love.

The Task

Keeping Investing Simple

For the application, we focused on the need to implement a simple User Experience, backed by a clear strategy. Defining the look and feel of the app had to reflect not only the brand’s identity, but also had to ensure a clean layout so users did not feel overwhelmed when investing their money. Hand-drawn illustrations were added as navigation icons to give a level of playfulness and a universal feel that would allow us to expand the brand to new platforms over time.

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  • group-12
    Best New App
  • google-logo
    Editor's Choice
  • appyAwards-logo
    Appy Awards Winner
  • w3award_logo
    W3 Silver Winner
  • webby-awardssvg
    Webby Nomination

The Outcome

An Award Winning Business

AD:60 and Stash Invest delivered a strategy and a comprehensive solution that turned the startup into a flourishing business. The app offers a concierge-style approach to the investment vertical, allowing consumers to invest in their beliefs, interests, and goals via iOS and Android.

  • 2015 Best New App by Apple
  • 2016 Editor’s Choice by Google
  • 2016 Appy Awards Winner: Best Finance App / Best Branding App
  • 2016 w3 Silver Winner: Mobile Sites & Apps/Finance and Banking
  • 2016 Webby Nomination: Mobile Sites & Apps/Finance and Banking
  • 50,000 wait list prior to launch
  • $500,000+ in deposits in its first 2 weeks
  • Secured $3 million in seed funding
  • Secured $9.25 million in Series A funding
  • Media coverage from CNN Money, BuzzFeed, Refinery29, Fox News, and more
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