When the founders of Sangreal Foundation set out to build a website where they can highlight their philanthropic efforts, they hired AD:60 to help them visualize their achievements, and showcase them in a way that would inspire others.
Have Sangreal Stand for All That’s Beautiful in the World
The Sangreal Foundation has two goals in mind: conservation and education. By highlighting the work that they’ve already done, and exposing what is still left to do, The Sangreal Foundation wanted to show the world that change can happen and they are determined to do all that they can to better our world.
Key stakeholder meetings were held, outlining the necessary needs for a final experience that would deliver on their needs and objectives. These learnings, presented a need for a mobile first experience that filled today’s larger smart phone screens with easy navigation and rich imagery, while keeping a level of coding simplicity that gave non-technical staff members streamlined functions to update content and promote new initiatives.
Sleek Design that Speaks Volumes
Focusing our efforts on educating every visitor that comes to the site, AD:60’s design team came up with elegant designs that capture the beauty of what Sangreal has accomplished so far, as well as the long road that is still lies ahead. Working closely with the Sangeral team, we accentuated the hard hitting truth through strong visuals and direct copy. The seamless transitions from one section to another throughout the website also goes hand in hand with Sangreal’s cyclic approach to philanthropy, allowing the user to understand, reflect, and act. AD:60 combined this creative vision with a technical platform that is reliable and performant, meeting the latest web standards while remaining visually powerful and interactive.