June 23rd, 2010
Alex Matjanec, Managing Partner and head of Media and Communications for AD:60 had the opportunity to share our insights and opinion on how the iPad is changing media buying.
June 7th, 2010
If you've been around a computer or in front of a TV today, you've probably heard all about the iPhone 4. Apple's latest update to its flagship phone is due out June 24, and its packed full of new features. One of the most interesting of those features is video capability. With the inclusion of two video cameras, one on each side of the device, the iPhone 4 seems like it could be a legitimate video conferencing tool. Apple's website advertises the video feature as a friend-to-friend tool, not an asset for businesses, but it's logical to think the next step could be the iPhone as a valuable tool for businesses engaging in video conferencing.
May 17th, 2010
Ever since Apple's CEO Steve Jobs published his memo on why flash is a dead medium, entitled "Thoughts on Flash" (link), Adobe has voiced their opinion by responding with multiple ways, highlighting things most programmers stand by, such as "choice" and "open markets". Though, I have to agree with their statement, Two weeks ago, Steve Jobs published his now infamous “Thoughts on Flash” memo on Apple.com. Adobe has now responded with its own message, a message of “love,” “choice” and “open markets.” In addition to the post on its own website, Adobe has also placed display ads (created in Flash, naturally) on Engadget and The New York Times, and taken out a full-page ad in The Washington Post outlining its position and what it thinks consumers should know.
March 5th, 2010
Mobile, mobile, mobile. I cannot remember the last time I had a conversation, read a tech article (or any article for that matter) that did not include some form of mobile interaction or discussion. I feel very fortunate to be where I am during a time when an industry has literally done a 180 and is now become the leading medium to for almost every new and existing industry. I love my smart phone and yes, it is an iPhone. The ability to experience fully rich desktop applications on my 3 inch monitor is pretty amazing. But as competition grows within the market, advertisers need to pay attention to things like market share.
February 17th, 2010
Well, we saw this one coming. Newspaper and magazine publishers are now balking at the thought that they will have to give up 30% of their profits to Apple if they choose to sell their product on the soon to be released iPad. Honestly, when I read reports around this topic, I was a little disappointed. These publishers know their model is dying, especially newspapers, whose circulation decreased by more than 10% last year. You would think in today's digital age, they would be happy to receive a gift like the iPad.