AD:60 Helps ‘Eat This, Not That!’ to Guide You Towards Healthier Meals
January 13th, 2012
In 2007 the first Eat This, Not That! (ETNT) book was published, 5 years later it has become a cultural phenomenon with the franchise selling over 8 million copies. ETNT was first introduced in the form of a Men's Health magazine column written by David Zinczenko and Matt Goulding, and soon adapted into a book version published by Rodale Inc. It wasn't long before these engaging books spun off into a series of top rated iPhone Apps.

