September 3rd, 2010
TweetSounds funny doesn’t it? Well, that is exactly what 50 farmers and Boathouse Farms did when they rebranded their classic baby carrot packaing. At first glance you’ll probably think your looking at a bag of Doritos, which is pretty cleaver. We are interested to see if this level of rebranding will be all it takes for parents to convince their kids that eating carrots in the coolest thing on the block.
August 30th, 2010
TweetIf you are an avid Gmail user, you may have noticed a new feature has been added to your standard contact list. Last week Google took the leap to add Google Voice to its Gmail product. This new feature lets you call any of your contacts that are online (instead of using GChat) or via land/mobile phone free of charge within the United States and Canada. With more than 1 million calls made within the first 24 hours of the product’s launch, is Google on to something? And does Skype, the largest digital mobile service, need to worry?
August 27th, 2010
TweetWe’ve added a small reminder in our office about the fundamentals of design:
August 23rd, 2010
TweetThroughout late July and early August there have been murmurs of a reality TV show taking place right here in our very own Brooklyn. Some people found advertisements on craigslist while brightly colored flyers tucked away in corners of bars and concert halls caught the attention of others.
August 17th, 2010
TweetLast week, we had the opportunity to provide Our Two Cents on the topic of mobile marketing and the opportunity of integrating loyalty reward programs (post). When DMNews gave us the chance to provide an opinion on direct marketing, we decided to address an issue many small business face.
August 13th, 2010
TweetYesterday, Jenny might have found one of the most snide and clever ways to quit a job. Using a dry erase board, she posed for a series of photographs explaining her reasoning for quitting, making sure to mention plenty of juicy office details.
August 11th, 2010
TweetWe’re back, sharing our two cents on the industry and mobile trends. Alex Matjanec, Managing Partner and head of Media and Communications for AD:60 had the opportunity to share our insights and opinion on how brands and marketers should approach going mobile with loyalty reward programs.
August 11th, 2010
TweetA college student’s senior project might change live music in a big way.
August 10th, 2010
TweetToday, I was introduced to a British Energy Drink by the name of “Burn”. I believe it’s owned by Coke, but I am not positive – my bad if my facts are totally wrong. That said, this post has very little to do with the drink, and more about the culture they promote. Focused on the music, indie film, skate and snowboarding generation, their site (www.burn.com) feels more like a video culture magazine, than a brand site for an energy drink. For most brands this may seem a little off, but for Burn it probably makes sense.
August 5th, 2010
TweetEven if we weren’t facing some tough economic times, it’d be fun to find a deal. Here are some of Brooklyn’s best: