Our Two Cents

AD:60 Helps ‘Eat This, Not That!’ to Guide You Towards Healthier Meals

January 13th, 2012

In 2007 the first Eat This, Not That! (ETNT) book was published, 5 years later it has become a cultural phenomenon with the franchise selling over 8 million copies. ETNT was first introduced in the form of a Men's Health magazine column written by David Zinczenko and Matt Goulding, and soon adapted into a book version published by Rodale Inc. It wasn't long before these engaging books spun off into a series of top rated iPhone Apps.

Cook This, Not That! Goes 350 and Android

October 6th, 2011

In 2010, we worked with the Rodale Publishing team to create a elegant app that complimented the Cook This, Not That! book series. Almost a year later the publishing giant has struck again, showing love to the Android community and those who are actively counting calories.

Songza launches iPhone and Android apps to digitize the mix tape

September 19th, 2011

After months of discovery, design changes and a little developer magic, we were excited to see our latest project hit the mobilesphere on September 13, 2011. The app we are speaking about is Songza, the latest entry into the ever popular streaming music category. Back by 10 million plus tracks and 75,000 custom playlists, Songza entered the market guns-a-blazing and AD60 was excited to be part of the adventure.

To App or Not to App: Is Mobile Marketing the better option

July 11th, 2011

Last month, we had the opportunity to speak with business focus publication BizReport on the strategy of choosing between building an app and investing into mobile marketing. We provided our thoughts, insights and general opinion on the topic.

Google Makes Searching Easier Yet Again

June 21st, 2011

In a never ending goal to dominate search, Google appears to be testing yet another redesign, while announcing a number of new mobile search features.

Avoid these Money Mistakes as a Small-Business

April 25th, 2011

As you know, every month we the AD60 team will step back and share some insights on what we have learned since going full-time with our own gig. This month, we had the pleasure of sharing some small-business money tips with BusinessNewsDaily.

Alexander Wang Launches In-Store iPad App

March 29th, 2011

Despite his youth, American fashion designer Alexander Wang has already enjoyed the sort of success that aspiring designers would kill for. Born in 1984 and raised in San Francisco, Wang moved to New York at 18 to pursue what became a short-lived stint at Parson's School for Design in Manhattan.

An AD60 Recap: Photo Sharing and Social Search

February 27th, 2011

Once a month, AD60 will share their point of view with a number of different ad publications. This month it just happend that they all fell within a three day period. Not only was this totally awesome, it also just happend to all focus on social communication! So here is a quick recap of what we had to say.

The Power of Mobile Photo Sharing

February 20th, 2011

The AD60 team recently had an opportunity to share our opinion with marketing pub ClickZ on the growth of mobile photo sharing and why brands should care.

Ask.com Drops Search, Focuses On Q&A

December 15th, 2010

Everyone so often, we have the opportunity to share our two cents on a specific topic. Back in November, we discussed Ask.com recent departure from search and vision of a fully questions and answer platform.

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AD:60 Helps ‘Eat This, Not That!’ to Guide You Towards Healthier Meals

Cook This, Not That! Goes 350 and Android

Songza launches iPhone and Android apps to digitize the mix tape

To App or Not to App: Is Mobile Marketing the better option

Google Makes Searching Easier Yet Again

Avoid these Money Mistakes as a Small-Business

Alexander Wang Launches In-Store iPad App

An AD60 Recap: Photo Sharing and Social Search

The Power of Mobile Photo Sharing

Ask.com Drops Search, Focuses On Q&A