June 12th, 2011
Always on the cutting edge, McDonald's launched a fun interactive OOH campaign in Stockholm. The campaign combined digital billboards, gaming, smartphones and coupons. Pretty much a win-win with todays audience.
May 17th, 2011
When we're not surfing the web, responding to emails or spending hours on Facebook, chances are we may be either sleeping or living a normal life, doing normal human activities. So as brands spend millions of dollars trying to get us to promote them on social platforms like Facebook, it seems only right to do so through the action most represented by the brand.
April 24th, 2011
One of the great things about advertising, is brands will put dollars behind ideas that give a glimpse into a possible future consumer habit. In the case of Renault, they did just this by allowing people to Facebook 'Like' real objects.
April 24th, 2011
Slowly approaching one million views on YouTube, Marvel has seemed to have struck a cored with its audience. As they look for ways to promote the release of Thor, their next comic adaptation, Litte Thor could be the answer.
April 16th, 2011
There is no denying that the title of this post is long, but once you see with your own eyes what an ad agency did in London and a man did with his Lego collection, you will certainly know why, all of these items deserved to be in the title.
April 11th, 2011
Ad.ly is an interesting platform. Essentially is a way for brands to have their message shared through celebrity endorsements using social media. Though they have been doing this on Twitter for a while now, I guess Facebook isn't to pleased by this type of advertisement and have blocked Ad.ly.
April 4th, 2011
You always hear that TV is on the way out, but maybe we're thinking about it all wrong. Maybe it is just shifting...A recent study from Deloitte Research Firm found that 71 percent of consumers still rate watching television as their favorite thing to do. Its the medium of how they do so, which is changing.
March 28th, 2011
You know your brand is huge, when a form of depression is named after you. That is what happened when the American Academy of Pediatrics issued a warning about children and social media sites, coining the term: "Facebook depression."
March 20th, 2011
In our opinion some of the best commercials, are those that come from sports athletic companies. Recently both Adidas and Nike released a series of new ads to capture their mission and approach to the sports they endorse. Funny enough as Adidas uses a number of personas to share their message, Nike decided recycle their decades of ads to create a Better World.
March 14th, 2011
The Interactive Advertising Bureau recently introduced six new digital ad formats designed to persuade brands to shift dollars online in the next six months. It’s hard to believe it has been over a decade since the IAB updated its standard advertising units. Before now, if you wanted to do anything engaging, you either had to use standard rich media expendable banners ( or work with individual publishers to create custom experiences.