Google Instant Preview Makes Brands Reexamine their Approach to Online Search
November 15th, 2010
Last week, Google released the next evolution to their Instant platform, Instant Preview. With Google Instant Preview, searchers can view the landing page before clicking. Why does this matter…well for the first time, Google has taken control of the first impression.
The AD:60 team had the pleasure to voice their opinion on ClickZ search property, SearchEngineWatch.com. In the article we highlight how brands need to reexamine their search landing pages and realize that all the effort placed in ranking high on certain terms could be all for not if their preview doesn’t close the sale.
A sample from the article:
“Google’s massive size and market penetration forces brands to adapt quickly. Google feels this feature will help complement results that may score well but are really full of spam and have yet to be blacklisted by the search giant.”
Click here to read the full article.