Carrots As Junk Food

Sounds funny doesn’t it? Well, that is exactly what 50 farmers and Boathouse Farms did when they rebranded their classic baby carrot packaging. At first glance, you’ll probably think your looking at a bag of Doritos, which is pretty clever. We are interested to see if this level of rebranding will be all it takes for parents to convince their kids that eating carrots is the coolest thing on the block.

I am not to sure about the tag line, “Eat’em like junk food” — they could have gone without it, but testing probably proved otherwise.  Personally, I think the middle packaging is the best (green), definitely loving the rad rabbit.

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