AD:60 Speaks to DIRECT on Mobile and Loyalty

We’re back, sharing our two cents on the industry and mobile trends.  Alex Matjanec, Managing Partner and head of Media and Communications for AD:60 had the opportunity to share our insights and opinion on how brands and marketers should approach going mobile with loyalty reward programs.

Thanks to DIRECT Magazine. Here is a snippet from the article.

“What’s more, while you can continue to offer awards based on standard criteria such as number of visits or spending threshold, a localized mobile rewards program also allows you to customize campaigns based on location or time of day.”

Click here to read the full article.

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