New York Interactive Agency Blog Post

LEGO Gets INKED

July 28th, 2010

What better way to draw attention to ink than through a tattoo? Righteously, Pilot Pen thought of no other. The release of their most recent ad campaign showcases the precision of the brand’s Extrafine Pilot pen—using classic LEGO characters as the canvas.

The campaign, developed at Grey, Barcelona, features six Lego mini-figures, including a pirate, biker and prisoner. The high-resolution tattoo images (not to mention the intricate tramp stamp) bode especially well against the yellow-bodied figures.

Thanks to their little slice of ingenuity, LEGOs can serve as the perfect complement to this pen purchase.

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