Axe Rise Up: How Awake Are You…
June 16th, 2010
If there is ever a time to post this article, it is definitely now. An ad made for the morning reader. Obviously if you are reading this post in the afternoon, don’t shy away, but do recongize our whole set up is pretty much out the window. Either way, the concept around this video is pretty genius. The campaign is focused on promoting the new AXE Rise Up shower gel, which differentiates it self by making the promise to wake you up, so you don’t miss an opportunity.
Text translation :
- Look closely at this guy
- He didn’t notice the 10 beautiful girls around him. Apparently neither did you.
- Wake up and get ready.
Did you catch all the pretty girls?